Go mobile :

Hopkins, Jeanne,

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business - Hoboken, N.J. : Wiley, 2012. - xx, 234 p. : ill. ; 24 cm. - The new rules of social media series .

Includes index.

This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more

9781118167786

Chiến lược kinh doanh Thương mại điện tử Tiếp thị Internet

658.8

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