Introduction to mass communication
Baran, Stanley J.
Introduction to mass communication media literacy and culture - Updated 5th ed. - Boston McGraw-Hill Higher Education 2009 - 1 v. (various pagings) ill. (chiefly col.) 28 cm. 1 DVD-ROM (4 3/4 in.)
Includes bibliographical references and index.
Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.
0073289132 9780073289137
Mass media
Mass media and culture
Mass media literacy
Phương tiện Truyền thông đại chúng
302.23 / I-312R
Introduction to mass communication media literacy and culture - Updated 5th ed. - Boston McGraw-Hill Higher Education 2009 - 1 v. (various pagings) ill. (chiefly col.) 28 cm. 1 DVD-ROM (4 3/4 in.)
Includes bibliographical references and index.
Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.
0073289132 9780073289137
Mass media
Mass media and culture
Mass media literacy
Phương tiện Truyền thông đại chúng
302.23 / I-312R