Introduction to mass communication

Baran, Stanley J.

Introduction to mass communication media literacy and culture - Updated 5th ed. - Boston McGraw-Hill Higher Education 2009 - 1 v. (various pagings) ill. (chiefly col.) 28 cm. 1 DVD-ROM (4 3/4 in.)

Includes bibliographical references and index.

Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.


System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.

0073289132 9780073289137


Mass media
Mass media and culture
Mass media literacy

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302.23 / I-312R

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