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Introduction to mass communication : media literacy and culture

Tác giả: Baran, Stanley J.
Kiểu tài liệu: materialTypeLabelSáchXuất bản: New York : McGraw-Hill, 2010Ấn bản: Updated 6th ed.Mô tả vật lý: 1 v. (various pagings) : ill. (some col.) ; 28 cm.Số ISBN: 9780077286408; 0077286405 .Chủ đề: Mass media | Mass media and culture | Media literacy | Truyền thông đại chúng | Văn hóaTóm tắt: While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
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Includes bibliographical references and index.

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.

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