Introduction to mass communication : media literacy and culture

By: Baran, Stanley JMaterial type: TextTextLanguage: English Publication details: New York : McGraw-Hill, 2010Edition: Updated 6th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: 9780077286408; 0077286405 Subject(s): Mass media | Mass media and culture | Media literacy | Truyền thông đại chúng | Văn hóaDDC classification: 302.23 Summary: While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
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Item type Current library Call number Status Notes Date due Barcode Item holds
Sách ngoại văn Sách ngoại văn Đại học Thăng Long

Đại học Thăng Long

Kho ngoại văn
302.23 I-312TR Available 2016-03-29 NV.0005388
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Includes bibliographical references and index.

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.

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