The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

By: Scott, David MeermanMaterial type: TextTextLanguage: English Publication details: New York: John Wiley & Sons Inc, 2016Edition: Revised and expanded editionDescription: xi, 292 pages ; 24 cmISBN: 9781119272427Subject(s): Selling | Customer services | Internet marketing | Big data | Dịch vụ khách hàng | Tiếp thị qua Internet | Dữ liệu lớnDDC classification: 658.8 Summary: In this revised and updated paperback of The New Rules of Sales and Service, bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. The New Rules of Sales & Service, Revised and Updated shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. It's required reading for any organization that interacts with the public -- ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits -- and is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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Item type Current library Call number Status Notes Date due Barcode Item holds
Sách ngoại văn Sách ngoại văn Đại học Thăng Long

Đại học Thăng Long

Kho ngoại văn
658.8 N200W Available 2018-10-15 NV.0007468
Sách ngoại văn Sách ngoại văn Đại học Thăng Long

Đại học Thăng Long

Kho ngoại văn
658.8 N200W Available 2018-10-15 NV.0007469
Total holds: 0

Revised edition of the author's The new rules of sales and service, 2014.

Includes index.

In this revised and updated paperback of The New Rules of Sales and Service, bestselling author David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind. The New Rules of Sales & Service, Revised and Updated shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction. It's required reading for any organization that interacts with the public -- ranging from independent consultants to established large corporations and small businesses to new start-ups and non-profits -- and is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

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