A practitioner’s guide to account-based marketing : accelerating growth in strategic accounts /

By: Burgess, BevContributor(s): Munn, DaveMaterial type: TextTextLanguage: English Publication details: New York, Kogan Page Ltd, 2021Edition: 2rd edDescription: 313pagesISBN: 9781398600874Subject(s): Marketing | Key accounts | Relationship marketingDDC classification: 658.8 Summary: A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.
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Item type Current library Call number Status Notes Date due Barcode Item holds
Kho tài liệu số Kho tài liệu số Đại học Thăng Long

Đại học Thăng Long

Thư viện số
658.8 Chỉ đọc tại thư viện 2022-03-29 TVS.002772
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Includes bibliographical references and index.

A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.

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