Mass media in a changing world history, industry, controversy

By: Rodman, George RMaterial type: TextTextPublication details: Boston McGraw Hill 2008Edition: 2nd edDescription: xxix, 576 p. ill. (chiefly col.), col. map 28 cm 1 DVD-ROM (4 3/4 in.)ISBN: 0073511900; 9780073511900Subject(s): Mass media | Báo chí | Truyền thông đại chúngDDC classification: 302.23 Summary: This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.
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Includes bibliographical references (p. 527-538) and index.

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

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