Introduction to mass communication media literacy and culture
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Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Đại học Thăng Long
Đại học Thăng Long |
302.23 I-312R | Available | 2013-06-13 | NV.0003715 |
Includes bibliographical references and index.
System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.
Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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