Introduction to mass communication media literacy and culture

By: Baran, Stanley JMaterial type: TextTextLanguage: English Publication details: Boston McGraw-Hill Higher Education 2009Edition: Updated 5th edDescription: 1 v. (various pagings) ill. (chiefly col.) 28 cm. 1 DVD-ROM (4 3/4 in.)ISBN: 0073289132; 9780073289137Subject(s): Mass media | Mass media and culture | Mass media literacy | Phương tiện | Truyền thông đại chúngDDC classification: 302.23 Summary: Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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302.23 I-312R Available 2013-06-13 NV.0003715
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Includes bibliographical references and index.

System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.

Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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