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Introduction to mass communication media literacy and culture

Tác giả: Baran, Stanley J.
Kiểu tài liệu: materialTypeLabelSáchXuất bản: Boston McGraw-Hill Higher Education 2009Ấn bản: Updated 5th ed.Mô tả vật lý: 1 v. (various pagings) ill. (chiefly col.) 28 cm. 1 DVD-ROM (4 3/4 in.).Số ISBN: 0073289132; 9780073289137.Chủ đề: Mass media | Mass media and culture | Mass media literacy | Phương tiện | Truyền thông đại chúngTóm tắt: Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Includes bibliographical references and index.

System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.

Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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