Introduction to mass communication media literacy and culture
Material type:
TextLanguage: English Publication details: Boston McGraw-Hill Higher Education 2009Edition: Updated 5th edDescription: 1 v. (various pagings) ill. (chiefly col.) 28 cm. 1 DVD-ROM (4 3/4 in.)ISBN: 0073289132; 9780073289137Subject(s): Mass media | Mass media and culture | Mass media literacy | Phương tiện | Truyền thông đại chúngDDC classification: 302.23 Summary: Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Sách ngoại văn
|
Đại học Thăng Long
Đại học Thăng Long |
302.23 I-312R | Available | 2013-06-13 | NV.0003715 |
Includes bibliographical references and index.
System requirements for accompanying DVD-ROM: Windows: Windows 2000 or XP; Macintosh: OS 10.2.8 or higher.
Introduction to Mass Communication: Media Literacy and Culture, fifth edition, by Baran encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
There are no comments on this title.