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Duck and (re)cover the embattled business owner's guide to survival and growth

Tác giả: Little, Steven S.
Kiểu tài liệu: materialTypeLabelSáchXuất bản: Hoboken, N.J. John Wiley & Sons 2009Mô tả vật lý: viii, 213 p. 23 cm.Số ISBN: 0470504900; 9780470504901.Chủ đề: Management | Marketing | Organizational change | Organizational effectiveness | Success in business | Doanh nghiệp | Hiệu quả tổ chức | Kinh doanh | Tăng trưởng
Nội dung:
Introduction : stark realities -- What is your reality? -- Triage and tourniquets -- All hail the cash king -- Keep your customers -- Plan for action -- TRUST and your people -- Enlist outside expertise -- Maintain your marketing -- Price for p
Tóm tắt: Duck and (re)Cover is the ultimate business owner's guide to prevailing and prospering through tough economic times. It questions much of the "conventional wisdom" we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. This book focuses on the most significant challenges and opportunities facing embattled businesses today. Recommends specific, and effective strategies for keeping your business up and running, even if the economy continues to stall Includes a wealth of been-there-done-that advice that will help you clear your own path to sustainable, profitable growth
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Sách ngoại văn Sách ngoại văn Đại học Thăng Long

Đại học Thăng Long

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658 D506K Sẵn sàng 2013-06-13 NV.0003548
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Includes index

Introduction : stark realities -- What is your reality? -- Triage and tourniquets -- All hail the cash king -- Keep your customers -- Plan for action -- TRUST and your people -- Enlist outside expertise -- Maintain your marketing -- Price for p

Duck and (re)Cover is the ultimate business owner's guide to prevailing and prospering through tough economic times. It questions much of the "conventional wisdom" we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. This book focuses on the most significant challenges and opportunities facing embattled businesses today. Recommends specific, and effective strategies for keeping your business up and running, even if the economy continues to stall Includes a wealth of been-there-done-that advice that will help you clear your own path to sustainable, profitable growth

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