Fundamentals of media effects

By: Bryant, JenningsContributor(s): Thompson, SusanMaterial type: TextTextSeries: McGraw-Hill series in mass communication and journalismPublication details: Boston, Mass McGraw-Hill 2002Edition: 1st edDescription: xix, 395 p. ill. 23 cmISBN: 0072435763 (alk. paper)Subject(s): Mass media | Chính trị | Tâm lý | Truyền thông đại chúng | Xã hộiDDC classification: 302.23 Summary: The book is divided into three sections. Section 1, "Overview and History", provides historical evidence for media effects and for societal concern about media effects. Section 2, "Theory and Concepts", includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, "Key Areas of Research", delves into the specific areas of inquiry.
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Sách ngoại văn Sách ngoại văn Đại học Thăng Long

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302.23 F512D Available NV.0002666
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Includes bibliographical references and index.

The book is divided into three sections. Section 1, "Overview and History", provides historical evidence for media effects and for societal concern about media effects. Section 2, "Theory and Concepts", includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, "Key Areas of Research", delves into the specific areas of inquiry.

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