Hidden in plain sight how to find and execute your company's next big growth strategy

By: Joachimsthaler, ErichMaterial type: TextTextLanguage: English Publication details: Boston, Mass. Harvard Business School Press 2007Description: xiii, 253 p. ill. 25 cmISBN: 1422101657; 9781422101650Subject(s): Consumers' preferences | Consumers -- Research | New products | Khách hàng | Nghiên cứu | Người tiêu dùng | Sản phẩm mớiDDC classification: 658.4
Contents:
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantag
Summary: This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Sách ngoại văn Sách ngoại văn Đại học Thăng Long

Đại học Thăng Long

Kho ngoại văn
658.4 H302D Available 2013-06-13 NV.0003668
Total holds: 0

Includes bibliographical references (p. 225-234) and index.

Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantag

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

There are no comments on this title.

to post a comment.

Powered by Koha