The new strategic brand management : creating and sustaining brand equity long term
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN: 9780749450854 (alk. paper); 0749450851 (alk. paper)Subject(s): Brand name products | Quản lý thương hiệu | Chiến lượcDDC classification: 658.8 Online resources: Click here to access online Summary: The book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Sách London
|
Đại học Thăng Long
Đại học Thăng Long |
658.8 | Available | 2015-05-05 | BSC.00494 | ||
|
Sách London
|
Đại học Thăng Long
Đại học Thăng Long |
658.8 | Available | 2015-05-05 | BSC.00495 | ||
|
Sách London
|
Đại học Thăng Long
Đại học Thăng Long |
658.8 | Available | 2015-05-05 | BSC.00496 | ||
|
Sách London
|
Đại học Thăng Long
Đại học Thăng Long |
658.8 | Available | 2015-05-05 | BSC.00497 | ||
|
Sách London
|
Đại học Thăng Long
Đại học Thăng Long |
658.8 | Available | 2015-05-05 | BSC.00498 |
Includes bibliographical references (p. [531]-544) and index.
The book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
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