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Contemporary advertising

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston McGraw-Hill Irwin 2002Availability: Items available for loan: 2 . Location(s): Kho ngoại văn Call number: 659.1 C430T.

ABC's of relationship selling through service

by Futrell, Charles.

Series: The McGraw - Hill / Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston... McGraw-Hill 2007Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.85 A100C.

Consumer behavior building marketing strategy

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text Publication details: Boston McGraw-Hill Irwin 2004Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.8 C430S.

Marketing research

by Cooper, Donald R | Schindler, Pamela S.

Series: The McGraw-Hill/Irwin series in marketingEdition: 1st ed.Material type: Text Text Publication details: New York McGraw-Hill/Irwin 2006Availability: Items available for loan: 2 . Location(s): Kho ngoại văn Call number: 658.8 M109K.

The survey research handbook

by Alreck, Pamela L | Settle, Robert B.

Series: McGraw-Hill/Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston McGraw-Hill/Irwin 2004Online access: Publisher description | Table of contents Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 300 S521V.

Basic marketing a global-managerial approach

by Perreault, William D | McCarthy, E. Jerome.

Series: McGraw-Hill/Irwin series in marketingEdition: 15th ed.Material type: Text Text Publication details: Boston, Mass McGraw-Hill 2005Availability: Items available for loan: 2 . Location(s): Kho ngoại văn Call number: 658.8 B100S.

International marketing

by Cateora, Philip R | Graham, John L.

Series: McGraw-Hill/Irwin series in marketingEdition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston McGraw-Hill/Irwin 2005Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.8 I-311T.

Essentials of marketing: A global-managerial approach

by Perreault, William D | McCarthy, E. Jerome [Tác giả].

Series: McGraw-Hill/Irwin series in marketingEdition: 10th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston... McGraw-Hill/Irwin 2006Availability: Items available for loan: 8 . Location(s): Kho ngoại văn Call number: 658.8 E206S.

Global marketing Foreign entry, local marketing & global management

by Johansson, Johny K.

Series: McGraw-Hill/Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston... McGraw-Hill/Irwin 2006Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.8 GL400B.

Contemporary advertising

by Arens, William F.

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. McGraw-Hill 2006Availability: Items available for loan: 3 . Location(s): Kho ngoại văn Call number: 659.1 C430T.

Fundamentals of selling Customers for life through service

by Futrell, Charles.

Series: The McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston... McGraw-Hill/Irwin 2006Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.8 F512D.

New products management

by Crawford, C. Merle (Charles Merle) | Di Benedetto, C. Anthony.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. McGraw-Hill/Irwin 2006Availability: Items available for loan: 2 . Location(s): Kho ngoại văn Call number: 658.5 N207P.

Basic marketing a global-managerial approach

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Series: McGraw-Hill/Irwin series in marketingEdition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston McGraw-Hill 2002Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.8 B100S.

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