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Contemporary advertising

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston McGraw-Hill Irwin 2002Availability: Items available for loan: 2 . Location(s): Kho ngoại văn Call number: 659.1 C430T.

ABC's of relationship selling through service

by Futrell, Charles.

Series: The McGraw - Hill / Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston... McGraw-Hill 2007Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.85 A100C.

Marketing research

by Cooper, Donald R | Schindler, Pamela S.

Series: The McGraw-Hill/Irwin series in marketingEdition: 1st ed.Material type: Text Text Publication details: New York McGraw-Hill/Irwin 2006Availability: Items available for loan: 2 . Location(s): Kho ngoại văn Call number: 658.8 M109K.

Fundamentals of selling Customers for life through service

by Futrell, Charles.

Series: The McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston... McGraw-Hill/Irwin 2006Availability: Items available for loan: 1 . Location(s): Kho ngoại văn Call number: 658.8 F512D.

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