Please use this identifier to cite or link to this item: http://thuvienso.thanglong.edu.vn/handle/DHTL_123456789/3755
Title: EMarketing Excellence
Other Titles: Planning and Optimising Your Digital Marketing
Authors: Chaffey, Dave.
Smith, PR.
Keywords: Tiếp thị trực tuyến | Hoạt động tiếp thị
Issue Date: 2008
Publisher: Routledge
Abstract: eMarketing excellence successfully combines breadth of subject mater with a depth that gives the reader more than a superficial understanding of the issues. Smith and Chaffey have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment"
URI: http://thuvienso.thanglong.edu.vn/handle/DHTL_123456789/3755
Appears in Collections:Kinh tế (TK)

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